DINA GLOBAL

Practical guide

Preparing a Russian product for the Chinese market

How to validate product, channel and delivery readiness before negotiations.

Preparing a Russian product for the Chinese market

Use this guide before requesting a proposal: it helps gather comparable source data and identify constraints early.

What to prepare

  1. 01

    Define the target buyer, use case and sales region.

  2. 02

    Review product, composition, packing, labelling and supporting document requirements.

  3. 03

    Prepare a Chinese name, value proposition and bilingual commercial materials.

  4. 04

    Calculate price including production, domestic and international logistics, duties and channel costs.

  5. 05

    Choose a sales model: importer, distributor, marketplace, own company or pilot project.

  6. 06

    Agree a pilot batch, success metrics, feedback and scaling decision.

Common mistakes

  • Translating a Russian presentation without adapting the offer.
  • Searching for a partner before calculating final price and channel economics.
  • Shipping a large batch without a pilot and success criteria.

The exact review and work scope is defined after examining the specific task and documents.

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